The 5 Lowest-Priced Car Brands In The Indian Auto-Industry!

Automobile is a high involvement product and its purchase behavior is identified by the fact that consumers want to spend less but have the best available. This consumer behavior analysis was adopted by Tata, an Indian car manufacturer, which produced Nano, the lowest priced car in the country as well as in the world. This industrial sector of the economy is marked with cut throat competition amongst the players, where each one is trying to come up with a car that can sweep away the market share of competitors. In this regards, Tata has faced tough competition from other cars manufactures like Suzuki which is planning to launch a new car, Cervo, within the price bracket of 1.5.to 2.2 lakh Rupees. This article will highlight the dire competition amongst various players to produce the lowest priced car in the market, by keeping in limelight, the top 5 cheapest or the most affordable cars in India today.

Tata Nano

Tata Nano is a brilliant example of excellence and affordability. The main features of the car include high a performance 623 cc engine with a power of 33ps. The engine comes with two-cylinder, multi-injection petrol and gasoline types, which are highly fuel-efficient. The car also comes with other features like strong seat, crumple zones, seat belts, anchorages, intrusion-resistant doors, rear tailgate glass, which makes it a lot more comfortable. The approximate price range of the car is between 1.5 to 1.7 lakh rupees.

Maruti 800

Maruti 800 is a small car which is fuel efficient but it has not been upgraded by its manufacturer, it has already got phased out from 13 different cities in the country. Hence, it is assumed that it will be replaced by the launch of Cervo. Main features of the Maruti 800 include a 4 valve cylinder engine producing 45bhp along with five speed manual transmission, though it was discontinued after some time. The car is a fuel efficient product as it can run 20km/l. The approximate price range is 1.89 to 2.4 lakh rupees

Maruti Alto

Suzuki launched a brand extension of Maruti 800 in the shape of Maruti Alto. The car has additional features like AC, power steering, fabric seats etc. However the engine performance is almost the same when mileage is taken in to account, it is 21km/lt and 17-18km/lt on highways and in cities respectively. The 796cc engine specifications are a lot more advanced than Alto. The engine has three cylinders with four valves in each and can produce a power of 47PS at 6300rpm, along with 64nm torque at 3000rpm. The price bracket of Maruti Alto is Rs 2, 28,814 – Rs 2, 77,696

Hyundai Santro

Santro by Hyundai has had a great market share in the Indian auto industry. The main features of the car include active intelligence and distribution less ignition system which make its engine a lot more fuel efficient, powerful with less emission. It also has high performance suspension stabilizers that help the car remain under control while driving, thus giving a smooth driving experience. The price range of the car is between Rs 2, 71,322 – Rs 3, 79,882

Chevrolet Spark

General Motors Chevrolet Spark is a stylish car which has a well defined bonnet and slits for bonnet intake, sharp and pointy headlights which add to its style. Not only style but it also displays performance with its 955cc petrol engine, producing power of 48.5KW and 87.3NM of torque. Chevrolet spark can run for 16km/lt. The car’s price range is within Rs 3, 09,908 – Rs 4, 24,353.

If you are interested in more information about the Author visit his Hyundai site. This article was written by the business marketer from powernetshop.at, the company has a large audio product collection like Chevrolet in the Internet.

Technorati Tags: autos, Chevrolet, Hyundai, Maruti, Nano, Tata